The advent of corona changed a lot in people’s buying behavior. Indeed, they were much more likely to make a purchase for a product online through a website, as they were forced to make their purchases online due to the closure of almost all shops. This led to a 63% increase in online in which a total of EUR 30 billion was spent in the Netherlands alone (Knowledge Institute for Mobility Policy (KiM), 2022). Wholesalers were forced by this to digitize their sales more and them Instead of a customer going to a shop and asking any questions there, the website should be able to provide the customer with all the necessary information. The description of the product plays a hugely important role in this.

The problem

As a company, it is important to rank as high as possible in the search results of search engines like Google when it comes to online. This way, you will be found faster by customers which will lead to more visitors and more conversions.

If you are a company with more than 10,000 products in its range and want to start focusing on improving your online findability, it can be a huge job to make sure all these products are SEO-optimized one by one. This is one of the many tasks that need to be done. First, a unique SEO-optimized product description will have to be written for each product. So, these descriptions will each have to have unique text that will not be too like other products. Furthermore, it should also contain the right keywords to be easier to find online. And finally, copywriters will have to be hired to write all these texts. This whole process takes a lot of effort, time, and money.

Automatic product text generation

Creating a good product description can be a challenging task. It takes a lot of time and effort, and it can cost you a lot of money. Luckily, there are several ways to generate great descriptions for products. One option is to use an automatic product description generator.

Although manual copywriting still holds a certain place in the online world, using an automatic product description generator can save you time and energy. However, it’s important to consider the length of your product description. This is because the length of a product description determines how much information it needs to provide to convince a visitor to purchase it. A product description that’s too short will not inform a potential customer enough about the benefits of a product, and a lengthy one will overwhelm the reader, making it impossible for them to decide.

When generating a product description, you can choose a language and seed product descriptions. PowerText with the combination of PowerTranslate can generate a single description in multiple languages, so you can use one that suits your target audience.

PowerText.ai as a solution

PowerText.ai is an online software that can be used to generate tens of thousands of unique product texts. This can be done by simply logging into the PowerText.ai website and uploading your product data. PowerText.ai will use Artificial Intelligence on its own to learn what the products and product features are based on this data. With this information, it will then start configuring the content with your help, in which you yourself specify which features the tool should use in the product description. PowerText.ai will then generate the product descriptions in no time, with which it does the heavy lifting for you.

Benefits offered by PowerText.ai are:

– Improved SEO in Google search results leading to more visitors and higher conversion rates.

– It is very friendly to use, as it requires no technical knowledge to use this software

– It will save a lot of time and money, because no copywriters will be needed to write the product texts.

– It is very easy to generate product descriptions in multiple different languages, as it uses Natural Language Generation to generate product descriptions in more than 150 languages.

Let’s discuss the possibilities together!