The changing role of copywriters

The role of copywriters is changing. With the help of artificial intelligence, companies can automate many processes, such as creating meta titles, meta descriptions, keyword placement, and body copy. AI can also speed up manual tasks, such as rewriting copy. Copywriters often need to say the same thing in several different ways.

Why is the role of copywriters changing?

The work copywriters generally do is to write promotional texts with a specific purpose, which depends on the client’s requirements. For example, they write product descriptions, texts for a company’s advertising campaign or a smaller company’s website. This work does change more and more with the increasing development of Artificial Intelligence.

In fact, many businesses are turning to AI to create everything from email newsletters and social media posts to website articles and product descriptions.

As the digital transformation of companies continues to accelerate, the influence of AI writers is becoming increasingly important. The content and texts a company creates often form the first impression a customer will get from a company. 

For example, the average writer spends more than two hours writing a single article. However, they can never be sure that the content is good enough. If you hire an AI writer to write your articles, you can save yourself at least two hours of your day. In addition to saving time, the AI writer will also ensure that the content produced is of high quality.

Moreover, AI writers are useful in ensuring that your brand’s language and voice are consistent across different channels. This will make the creation of content easier and provide a guideline. Additionally, companies that invest in AI writers will be the first to reap the rewards.

While AI is a great development for businesses, it will likely not completely replace copywriters. But it can greatly reduce their workload and deliver quality content on a consistent basis. As AI grows more powerful, the role of copywriters will change.

Product description generator

Artificial intelligence (AI) agents are software programs that produce human-like text at a low cost. A system like is easily distributed and can be scalable. The added value it offers to various companies is that it saves them a lot of time, as can generate an entire product text for thousands of products in no time using a simple Excell file with the important features of a product. Furthermore, it will also save companies a lot of money because they will not have to commission additional staff, copywriters, or their own personnel to generate product descriptions. 

the market of automatic product text generation is still very young, but it is growing. According to Business Insider, this market will be worth 9.4 billion USD by 2024.

Speed up and improve your content

AI is a key part of any content marketing strategy, and it can help writers create better content. It can also help companies optimize their SEO performance. 

When AI tools are used to create content, they can correct mistakes and anticipate what audiences would like to read. This results in better-quality content that can be published more quickly. It also allows marketers to reach new audiences faster. 

Another benefit of AI tools is that they can analyze your content and suggest changes to improve its quality in a nick of time. Instead of spending your money on extern employees you can also purchase a powerful AI software. Ultimately, AI can help you generate more relevant and compelling content, which will result in more traffic, leads, and revenue.


The future of SEO is expected to be heavily affected by the growth of mobile search and the adoption of artificial intelligence. There are many factors that influence the ranking of a website, and AI can analyze all these factors and predict how each one will affect the website.

AI also allows search engines to learn more about keywords and search queries. This means that they can rank websites better with less work. With an algorithm that can organize massive amounts of data and find the most relevant search results, marketers will spend less time creating content and can focus on other aspects of their jobs. The influence of AI on SEO is largely positive, as businesses can leverage this technology to increase their efficiency, accuracy, and performance. as a solution is an online software that can be used to generate tens of thousands of unique product texts. This can be done by simply logging into the website and uploading your product data. will use Artificial Intelligence on its own to learn what the products and product features are based on this data. With this information, it will then start configuring the content with your help, in which you yourself specify which features the tool should use in the product description. will then generate the product descriptions in no time, with which it does the heavy lifting for you.

Benefits offered by are:

– Improved SEO in Google search results leading to more visitors and higher conversion rates.

– It is very friendly to use, as it requires no technical knowledge to use this software

– It will save a lot of time and money, because no copywriters will be needed to write the product texts.

– It is very easy to translate product descriptions into multiple different languages, as it uses Natural Language Generation to generate product descriptions in more than 150 languages.

Let’s discuss the possibilities together!

WEBINAR: Automatiseer het schrijven van productbeschrijvingen

Werk slimmer met behulp van intelligente algoritmes

Klik voor meer informatie