How to easily create a product description for a fashion company with AI?
What is the challenge with a product description for a fashion company?
The fashion industry is a huge industry with a varying range. Where there used to be a summer and winter season with a matching collection, a fashion company now quickly alternates between micro seasons. Many fashion companies have a webshop where new items appear every week or even daily. All items from a fashion company need a strong and unique product description.
A product description is the marketing text for your product. It tells the customer what exactly the product is and why they should buy it. The best product descriptions are unique and provide the customer with important information about the features and benefits of the specific product.
Fashion companies can have hundreds of thousands of articles in their range, all of which must be provided with a descriptive text. Without appropriate product text, you have lower conversion rates and the product is less likely to be found via search engines.
Providing products with unique and extensive product descriptions is a huge job for the fashion industry. The range of a fashion company is constantly changing. As a company, you need a lot of copywriters to provide the changing range with unique product descriptions. Especially if you also want to offer this text in different languages. Isn’t there an easier way?
Squadra Machine Learning Company has developed the software service PowerText.ai. This is a smart online text creation tool for automatically generating product descriptions with the aim of optimizing these descriptions, while saving on costs and time.
How does PowerText.ai provide the solution?
PowerText.ai is an AI-driven tool where smart algorithms automatically generate thousands of SEO-optimized product descriptions. This allows fashion companies to easily provide their entire product portfolio with a unique product description and the findability will improve.
PowerText.ai can also translate product texts on a large scale. The software automatically translates texts into +150 different languages, increasing the reach internationally. This is particularly useful for fashion companies where the articles are placed on different webshops. Do the articles appear on 10 websites? Then you have to think of 10 different descriptions for each webshop in different languages. With PowerText.ai you automatically generate these texts on a large scale.
PowerText.ai also offers possibilities outside of product texts. The software turns a number of keywords into high-quality category texts, blog articles, or social media posts. With PowerText.ai, as a fashion company, you have an AI copywriter who generates flowing texts.
Why are an AI-generated product description and a fashion company the perfect match?
Fashion companies have a rapidly changing range of items that require specific descriptions. This makes it challenging and time-consuming to write all these texts manually.
PowerText.ai offers all the benefits of a strong product description such as high conversion rates and good findability, while also saving time and costs. In addition, the software consists of a user-friendly environment that does not require specific technical knowledge.
Are you excited? Request a demo here!